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Recently, conscious consumerism is becoming more prevalent, and sustainable fashion has emerged as a powerful force for positive change.
As the fashion industry strives with the environmental impact of fast fashion, a growing number of Indonesian brands are taking the lead in promoting ethical practices and eco-conscious designs.
Among these pioneers, a remarkable partnership is paving the way for a more sustainable future - the collaboration between seven Indonesian sustainable fashion brands and Asia Pacific Rayon (APRayon).
This collaboration brings together the creative ingenuity of Indonesian fashion designers and the eco-friendly innovations of APRayon, a leading viscose rayon producer that prioritizes responsible sourcing and production.
This collaboration is where creativity meets responsibility, and style intertwines with compassion for the planet
In this article, we delve into the world of these seven remarkable fashion brands that are partnered with APRayon to encourage sustainable fashion, ethical practices, and timeless style. From eco-friendly fabrics to community empowerment, these brands are redefining fashion's role in shaping a greener and more conscious industry in Indonesia and beyond.
1. Torajamelo
Torajamelo is a slow, ethical,
sustainable fashion
brand that is working towards alleviating the cycle of systemic poverty in
rural excluded communities, preserving cultural heritage of “backstrap loom
weaving” in Indonesia, preventing breakdown of rural communities due to
outward migration, and environmental sustainability of natural habitats.
APRayon is currently working with Indonesian brand Torajamelo. APRayon's locally-produced viscose is used in Torajamelo's latest collections. Torajamelo employ women artisans from
rural excluded communities, and APRayon is proud to support them in
creating traditional tenun designs using viscose.
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| Kain Tenun by Torajamelo (Source: instagram/ @torajamelo) |
Torajamelo has recognized the potential of viscose as a cost-effective
alternative to imported synthetic fabrics, as it’s readily available and
better for the environment.
Each of their product hold deep cultural significance, honoring a rich
heritage of artisans and community from Adonara Island, East Nusa
Tenggara. With each wear, you become a part of this narrative, embracing
not only a stylish outfit but also a conscious lifestyle rooted in
appreciation for traditional arts and
sustainable fashion.
Torajamelo is best-suited for those who love to indulge in the captivating
fusion of contemporary design and ethnic heritage.
2. Batik Trusmi
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| Collection by Batik Trusmi using biodegradable viscose rayon from APRayon (Source: instagram/ @asiapacificrayon) |
Batik Trusmi is the largest and most extensive showroom in Indonesia,
featuring authentic traditional batik crafted by artisans who have expanded
their business through digital platforms as a means of marketing.
Batik Trusmi committed to
focusing on product quality rather than pricing. They stated, on their
official website that, it is better to receive complaints about
pricing rather than complaints about product quality.
In alignment with their commitment, Batik Trusmi has carefully chosen viscose
rayon fabric from APRayon for one of their collection launch. APRayon's
commitment to eco-friendly practices and locally-produced viscose perfectly
aligns with Batik Trusmi's values, ensuring that their fabrics maintain the
highest standards of quality and environmental responsibility.
3. Kala Studio
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| "Philo Garden" collection by Kala Studio using biodegradable viscose rayon from APRayon (Source: instagram/ @k.a.l.a_studio) |
On May 2023, Kala Studio and APRayon teamed up to
present a collection that celebrates women empowerment and sustainability.
Inspired by APR's commitment to the environment, this collection showcases
women who are full of love, strength, and impact.
This special collaboration is titled "Philo Garden", which uses APRayon's
biodegradable viscose rayon to produce an amazing collection featuring stories
of women who are filled with love and possess the strength to inspire others
and brighten their surroundings.
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"Philo Garden" collection by Kala Studio using biodegradable viscose rayon from APRayon (Source: instagram/
@k.a.l.a_studio) |
Kala Studio has incorporated viscose rayon for the first time in their
collection, as they feel the necessity to participate in the
sustainable fashion
trend. Customers are absolutely loving these collections and have expressed
that the use of rayon provides a cozy feeling, and the color and design of the
collection make it suitable for everyday wear.
Moreover, the choice of material is better for environment, and they actively
encourage other fashion designers to consider using sustainable fabrics.
4. Aruna Creative
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| "PING PINDO: The Magic of Upcycle" collection by Aruna Creative x D'NGGO using biodegradable viscose rayon from APRayon (Source: instagram/ @arunacreative.id) |
At the Muslim Fashion Festival 2023, Aruna Creative, in collaboration with D'NGGO,
launched the fashion collection titled "PING PINDO: The Magic of Upcycle". Aruna Creative was established by Indonesian young designer, yulianafitri uli.
Due to their commitment to
sustainable fashion, this exclusive collection is produced only once using biodegradable
viscose from APRayon. They do not repeat patterns or designs, but instead,
they continuously provide fresh designs using deadstock products. This
approach aims to offer second chances and a new life to these products.
5. Geulis
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| Eid Al Fitr collection by Geulis showcased at Muslim Fashion Festival 2023 (Source: instagram/ @asiapacificrayon) |
Geulis in Sundanese means Beautiful. Geulis, as its name suggests,
represents the beauty of fashion in the Muslim fashion industry. With a
deep-rooted commitment to preserving the environment, Geulis embraces
sustainability in one of their collection using biodegradable viscose
from APRayon.
As one of the most sought-after Muslim clothing manufacturers in Indonesia
today, Geulis also feels the need to participate in supporting
sustainable fashion. Hence, in one of their Eid collections, Geulis incorporates biodegradable
viscose from APRayon, which is environmentally friendly and aligns with the
concept of
sustainable fashion.
The exclusive collection in collaboration with APRayon was showcased at the
Muslim Fashion Festival 2023, an annual fashion festival sponsored by Asia
Pacific Rayon (APRayon).
6. Inen Signature
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| An Eid al Fitr fashion collection from "Inen Signature" showcased at the 2023 Muslim Fashion Festival (Souce: instagram/ @inen.signature) |
Inen Signature is a
sustainable fashion
brand that specializes in producing and selling Ecoprint & Natural Dye
products. Ecoprint is a unique and environmentally friendly printing
technique where plant materials are directly applied to fabrics, leaving
behind their natural pigments and imprints.
This method ensures that each piece is one-of-a-kind, as the patterns and
colors are influenced by the specific plant materials used and the fabric's
composition.
Natural dyeing is another significant aspect of Inen Signature's products.
Instead of using synthetic or chemical dyes, they opt for natural substances
sourced from plants, roots, and even insects. This process is not only
sustainable but also results in beautifully rich and earthy tones.
The brand's dedication to
sustainable fashion
practices extends to their sourcing of materials, which are carefully
selected for their sustainable and ethical attributes. Inen Signature places
a strong emphasis on promoting slow and conscious fashion, encouraging
consumers to appreciate the beauty of natural colors and textures while
minimizing their environmental impact.
Inen Signature's ecoprint and natural dye's collection that are using
biodegradable viscose from APRayon were also showcased at the Muslim Fashion
Festival 2023.
7. My Daily Hijab
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| Daily wear collection by My Daily Hijab x Restu Anggraini (Source: instagram/ @asiapacificrayon) |
As the brand name suggests, My Daily Hijab is a brand that sells fashion
collections for everyday wear. My Daily Hijab is committed to supporting SDGs by empowering housewives and people with disabilities. They also
donate fabric waste to women artisan crafters and provide sewing and
overlocking machines to the tailors who work with them.
The brand is trying to fulfill several Sustainable Development Goals (SDGs)
through their initiatives, such as:
SDG 1: No Poverty - By empowering housewives and people with disabilities, the brand is contributing to reducing poverty by providing opportunities for these individuals to earn a livelihood and improve their economic well-being.
SDG 8: Decent Work and Economic Growth - Through their support for tailors and women artisan crafters, the brand is promoting decent work and economic growth by providing training, equipment, and opportunities for these individuals to develop their skills and generate income.
SDG 10: Reduced Inequalities - Reduced Inequalities - By empowering people with disabilities and housewives, the brand is working towards reducing inequalities by creating inclusive and equal opportunities for these marginalized groups.
SDG 1: No Poverty - By empowering housewives and people with disabilities, the brand is contributing to reducing poverty by providing opportunities for these individuals to earn a livelihood and improve their economic well-being.
SDG 8: Decent Work and Economic Growth - Through their support for tailors and women artisan crafters, the brand is promoting decent work and economic growth by providing training, equipment, and opportunities for these individuals to develop their skills and generate income.
SDG 10: Reduced Inequalities - Reduced Inequalities - By empowering people with disabilities and housewives, the brand is working towards reducing inequalities by creating inclusive and equal opportunities for these marginalized groups.
SDG 12: Responsible Consumption and Production - The brand's
donation of fabric waste to women artisan crafters aligns with responsible
consumption and production principles, as it promotes the reuse and recycling
of materials to reduce waste.
Moreover, one of their collection launch collaborating with Restu Anggraini, uses APRayon's biodegradable viscose rayon, which is a very wise choice since the material is comfortable, smooth, and breathable, making it ideal for modest wear in a tropical country like Indonesia.
Moreover, one of their collection launch collaborating with Restu Anggraini, uses APRayon's biodegradable viscose rayon, which is a very wise choice since the material is comfortable, smooth, and breathable, making it ideal for modest wear in a tropical country like Indonesia.
As a conscious consumer, you have the power to drive positive change with your choices. By supporting these visionary brands, you not only embrace fashion that celebrates beauty and style but also contribute to a healthier planet.
Each purchase becomes a vote for sustainable living, a choice that resonates far beyond fashion, echoing through industries and inspiring a collective shift towards a more mindful and responsible way of living.
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